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Brunswick New York Mills: Manufacturing Guide-tested, Wilderness Proven Boats

Brunswick New York Mills: Manufacturing Guide-tested, Wilderness Proven Boats

Brunswick New York Mills: Manufacturing Guide-tested, Wilderness Proven Boats

General company/production description

  1. Please describe the product/service your company provides? Since 1948, Lund has been building boats from the heart of lakes country in New York Mills, Minnesota. Using the highest quality materials, Lund Boats are built to last a lifetime. They are guide-tested, wilderness proven, and highly demanded by camps, resorts, fishing guides and professionals throughout North America. Whether aluminum or fiberglass, each boat is skillfully designed to offer anglers the optimal layouts and features they desire. Engineered for maximum performance and superior boat control, Lund Boats have a proven legacy for delivering “The Ultimate Fishing Experience.”
  2. What is unique about your company or product/service? Lund prides itself on building the most innovative and premium aluminum and fiberglass fishing boats.
  3. How does your company impact a specific industry? Lund’s innovative fishing features set the standard for the fishing boat category within industry.

Company History

  1. When was the company started and who founded it? In 1948, G. Howard Lund built his first aluminum duck boat. The secret behind Lund's success was in his extreme attention to detail. Lund’s prototype offered a superior design and unparalleled engineering, creating improved fishability and durability over existing boats.
  2. When have there been major changes to product line or expansions?
  3. What is significant/interesting about the history? Throughout our history we have always been a company who specializes in fishing boats and 2023 will be our 75th anniversary.
  4. Who are current owners? Are you a corporation? We are currently owned by Brunswick Corporation, the world’s largest recreational marine manufacturer.

Customers

  1. Who are your customers? Our customers vary from avid anglers to weekend warriors who enjoy spending time on the water. Most recently, we won the Customer Satisfaction Index Award from the National Marine Manufacturers Association for our 11th consecutive year, representing our commitment to delivering the highest levels of customer contentment.
  2. Where are they located? (regional, national, international) Throughout North America (U.S. & Canada)
  3. Who do you want for customers? We are looking to attract the next generation of boaters who enjoy exploring the outdoors and water recreation.
  4. Who should prospects contact at your company? With more than 167 dealers across North America, prospective customers should work with their local Lund dealer to find the best product to fit their needs and lifestyle.

Current stats

  1. How many people work at your company today? Currently, we have approximately 630 total employees.
  2. How many products/services does your company produce in a month/year, etc? We produce approximately 10,000 boats per year at our New York Mills facility.
  3. Current certifications?  (ISO, etc) Minnesota Safety Award, IWE MN Diverse Employer, numerous Brunwick Safety Awards, Continuous Improvement Award, Innovation Award
  4. Other interesting stats? Our New York Mills facility has been recognized as a Top 150 Workplace from the Minneapolis Tribune for the past years.

Future

  1. Are there currently plans to expand or change? To help meet the increase in demand for Lund Boats, we currently have more than 40 roles open to help build our award-winning products. As we continue to grow our brand, we look forward to welcoming new members to the Lund family to help continue our legacy.
  2. What are the future goals for the company? We are committed to delivering best-in-class products and continuing to lead the industry in marine innovation within our category. We look forward to expanding our presence and introducing more boaters to the on-water lifestyle.

Learn more: Lundboats.com

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